• Peter McNeile

Killarney the latest to join Future Ticketing client list

Scenic Killarney Racecourse, with arguably the finest view from the grandstands of any racecourse in the world, over the McGillycuddy Reeks, is the latest racecourse business to adopt Future Ticketing software to enable its re-opening, in time for this week's 4 day July meeting.



Killarney - Ireland's most scenic racecourse
Killarney - Ireland's most scenic racecourse


Ireland, a little behind the British re-opening model, is still restricted to 500 spectators at a majority of events, although the Galway Festival will extend to 1,000 per day. This means spectators need to book in advance, and Future Ticketing's data capture, easy transaction and capacity management controls can be exercised to good use to manage and prioritize customers attending.


The embedding of the shopping basket into the racecourse web site has enabled executives at Killarney to exert maximum influence on the purchase journey, including recommending higher priced tickets, and promoting a return to the three day August Festival (19-21st).


Gerard Coughlan, Chairman of Killarney Races commented “We are truly delighted to welcome people back to our scenic racecourse, albeit with a limited capacity. Killarney Races is an integral part of our town and community. I would sincerely like to thank all our sponsors who stood by us through this difficult period and we’re looking forward to working together as racing and all sports open up in the future.”


Liam Holton, CEO of Future Ticketing, added, "Killarney is the latest in a growing list of racecourse clients finding the intuitive UX that our ticketing software provides invaluable, not just as we exit the Covid crisis, but to engage customers and encourage greater spend overall. I'm pleased we've been able to adapt to customer demand to enable racecourses in Ireland and overseas to re-open, and we look forward to working with many more, both here, in the UK and on the Continent over the coming months."


Over 30 racecourses in the UK, Ireland and the USA now draw on Future Ticketing software to manage admissions.